Changelog

Finding collaborations on their own used to be out of reach for creators… They had no way to proactively pursue opportunities.

That changes now a we revamped the Creator Space to introduce:

• A centralized hub to discover and apply to matching Marketplace campaigns, powered by Upfluence’s smart matching engine

• A new campaign tracking tab to easily monitor the status of every application and stay focused and organised

Paired with the Upfluence Marketplace, your campaigns are now matched with high-intent creators, multiplying relevant profiles and reducing manual effort.

No more guessing when a creator makes a counter offer through the application form, you'll now see “Counter-offer received” status instead of the generic ‘Influencer Responded’.

If they accept your offer, the original ‘Influencer Responded‘ status stays. Simple, clear, and actionable.

You can now collapse the top bar in Workflow, giving you more space to focus on creator management.

You spoke up, we heard👂. In gifting campaigns, selected products no longer linger in the import menu. They now disappear once picked (and reappear if removed from selection), keeping things smoother.

Filters just got a visibility upgrade! With clearer cues for when filters are available or active, you can now see what's being filtered at a glance.

We’re excited to announce: YouTube account verification is now live in the Creator Space completing the list of authenticable social media platforms: Instagram, TikTok and Youtube!

Creators can now connect their YouTube accounts easily. This new feature allows creators to prove ownership of their YouTube channels securely and seamlessly. Plus, with built-in renewal and expiration alerts, maintaining account authentication active is effortless.

To boost brand-creator matching with the Upfluence marketplace launch, we progressively expand our authentication options accross major social media platforms.

Creators can now connect their TikTok account to the Creator Space - in addition to existing Instagram authentication! This new feature allows creators to prove ownership of their TikTok profiles securely and seamlessly. Plus, with built-in renewal and expiration alerts, maintaining account authentication active is effortless.

Manually handling compensation orders for creators has long been a drain on your time—opening each one to review details, confirm eligibility, and validate selections was tedious and slow. We know how frustrating that can be, especially when managing large campaigns.

That’s why we’ve supercharged your workflow with Bulk Create for Compensation Orders! 🚀 You can now generate compensation orders for up to 1,000 eligible creators in one go.

The system filters automatically, runs asynchronously in the background, and gives real-time feedback on which orders went through—and which ones need a retry. It’s fast, efficient, and designed to help you scale without the stress.

Tired of switching tabs to pick the right tracking plan?

We’ve just made that pain a thing of the past.

Now, during campaign setup, you can instantly view all tracking plans—along with key details like provider, discount %, active dates, and store connection—right where you need them.

Also, when clicking on the 👀 icon, you’ll be able to see a complete overview of all your tracking plan parameters—so you can double-check everything at a glance before assigning a plan.

You've spoken, and we've listened! Managing discount codes just got smarter.

Until now, codes were created the moment a creator was added to a campaign—giving them access even before being approved. This often led to discount codes being leaked or simply unused, cluttering your shop with unnecessary entries.

You can now choose exactly when your discount codes and affiliate links are generated:

• Upon approving a creator’s application—only trusted creators get access

• Or stick with the current method and generate them right when a creator joins your campaign

You can toggle this preference anytime directly in your campaign settings.

✅ Create your campaign
✅ Choose your timing option
✅ Approve creators and watch the magic happen

Managing campaigns often means juggling many moving parts, and until now, it was tough to keep tabs on background tasks like bulk updates or file imports. This lack of visibility often led to unnecessary app switching, forgotten steps, or duplicated work.

Introducing: Your new background task dashboard!
Now, all lengthy operations—whether you're importing creators, updating lists, or bulk editing—are easily trackable in one place. With a quick glance at the sidebar, you’ll know which tasks are in progress, completed, or failed—no more guessing or chasing progress!

You can now:

• Track background actions like importing/exporting creator data or updating statuses

• Get real-time updates on task status without switching tabs

• Stay focused on what matters while your operations run smoothly behind the scenes

More enhancements are on the way—including discount code generation tracking and a fully integrated notification center.

We’ve just rolled out a major improvement to how Instagram Stories are gathered through Upfluence — making your campaigns smoother, faster, and way more efficient.

Creators no longer need to connect a Facebook Business Page to enable story tracking — just an Instagram Professional account! 🎉

This means fewer blockers, faster onboarding, and better coverage for your affiliate campaigns.

🔗 Click here to know more: https://help.upfluence.co/en/articles/10204978-how-to-track-instagram-stories

Until today, tracking your campaigns in Shopify and AST was limited by static UTM parameters — making it hard to get the detailed insights you needed. Default values weren’t enough to truly understand performance at the creator level.

Now, that changes! 🚀

You can now customize your URLs using dynamic UTM parameters, inserting creator-specific variables like their first name or social media username. With just a few clicks, you’ll unlock much sharper breakdowns and creator-level analytics — giving you the power to make smarter, faster decisions.

How it works:
When setting your UTM parameters, simply insert a variable and choose a dynamic value (like {{FirstName}}). The system will automatically replace it when generating affiliate links.

Example:
Original:
https://elegancely.myshopify.com/discount/SUMMER20FirstName/?utm_source=Upfluence&utm_medium=Video&utm_campaign={{FirstName}}

Becomes:
https://elegancely.myshopify.com/discount/SUMMER20VIVIEN/?utm_source=Upfluence&utm_medium=Video&utm_campaign=Vivien

Ready to learn more? Check out the Help Center

Exporting large creator lists used to be a pain—slow downloads, capped at 1,000 creators, and worst of all, prone to fail if you were dealing with big campaigns or complex lists. 😩 We knew it was time for a serious upgrade.

Now, your exports run seamlessly in the background. No more stopping your workflow, no more splitting lists, and no more size-related errors. You can export up to your entire community size in one go—whether that’s 500 or 5,000 creators.

Even better, you’ll get an email notification as soon as your file is ready, so you can download it when it’s convenient for you.

Brands were running into issues with discount codes leaking and unauthorized payment requests—all because creators could see their codes and links before being officially approved.

From now on, discount codes and affiliate links will only become visible to creators once they’ve been approved in the campaign. And if you change your mind and revoke that approval? No worries—we’ll immediately hide those codes and links on the creator’s side.

Until now, creators applying to campaigns couldn't see one key detail: the affiliate commission payout rate. This lack of transparency not only made offers less attractive, but also left creators guessing about their potential earnings.

Not anymore.

We’re rolling out a new update to the application form that clearly displays the affiliate commission payout rate when this option is enabled in a campaign. Whether it’s a percentage of each sale or a fixed amount, creators will now see exactly what they can earn — right alongside other compensation details. And once they’ve accepted an offer, the commission info remains visible, so expectations stay aligned from day one.

🚀 More clarity. More trust. More reasons to click "Apply."

Creating and managing tracking plans used to be a hassle — switching between Workflow and IRM, refreshing pages to see updates, and navigating inconsistent UX depending on your provider. It disrupted your flow, created confusion, and added unnecessary steps right when you needed to move fast.

That’s why we’ve overhauled the entire tracking plan experience!

Now, you can create and manage tracking plans directly within Workflow, IRM, or e-commerce — with no redirects, no page refreshes, and no confusion. The new tracking plan component is fast, intuitive, and consistent across the board. We’ve also improved error handling and added early validations to prevent duplicate names or unsaved changes from tripping you up.

It’s smoother, smarter, and designed to keep you focused on what really matters: launching campaigns that convert.

Until now, users couldn’t specify a minimum purchase amount when creating Shopify discount codes—making it harder to control how and when those codes could be used. This limitation was especially frustrating when trying to build smarter, more targeted promotions.

Now, we’ve solved that. When creating a new tracking plan, you’ll find a new “Limit” section. Here, you can enable a minimum purchase requirement and define both the amount and currency. Once set, this condition is automatically applied to the discount code on Shopify.

Finding the perfect influencer has often meant hours of tedious searching, countless outreach emails, and uncertainty about who would actually engage. And for many brands, this led to slow campaign rollouts and missed opportunities.

But what if discovering and collaborating with the right creators could happen automatically?

Introducing Creator Marketplace — the smartest way to launch campaigns and connect with top creators. Now, brands can publish a campaign directly to our Marketplace, and our AI does the rest — instantly identifying and inviting the best-fit influencers based on your unique criteria. Creators apply directly, and brands manage everything from one central workflow. It's fast, scalable, and fully flexible.

Say goodbye to manual sourcing — and hello to effortless collaborations.

Learn more in our Help Center: https://help.upfluence.co/en/articles/10982514-how-to-use-upfluence-marketplace-for-creator-outreach

To keep your account safer, we’re rolling out Two-Factor Authentication (2FA) with SMS verification! Once enabled, this will add a second security layer once you log in or perform a payment.

To enable Two-Factor Authentication (2FA), navigate to your account settings and locate the security section. You will then be guided through the setup process.

📢 F.A.Q

Will 2FA be mandatory?

No, it don’t. You are free to enable it on their account.

As an Admin, how do I know that team members have enabled 2FA?

From the users' management settings, you will see a new icon showing this specific user has 2FA enabled.

To simplify mass payments, we’ve added a dedicated column that lets users:

• Easily identity the payment method selected by the creator

• Filter payment requests by payment method

No more manual checks—quickly identify and process payments using the same method, saving time and reducing errors.

Instead of going back to the IRM each time you need to update a status, you can now adjust statuses directly from the side panel. This makes the process faster, more convenient, and better integrated into your overall workflow.

We know managing creators should be efficient, not exhausting—but manually updating statuses one by one? That was way too time-consuming. You asked for a faster way, and we listened!

🎉 Introducing Bulk Status Assignment!

You can now select multiple creators (up to 1,000) directly in the IRM and assign them a status in bulk.

For selections over 100 creators, status assignment runs in the background. You’ll receive a notification and can continue working while the task completes.

Try it out today and share your thoughts—we’re excited to hear how this update helps transform your workflow!

We’ve enhanced the @handle search feature to properly display brand accounts. Previously, if the account you were searching for was identified as a brand, the search would return no results. This update ensures a smoother and more accurate handle search experience.

A few months ago, we introduced Smart Results to a select group of users to test its potential. The response? Overwhelmingly positive! 🎉

Based on your valuable feedback, we’re thrilled to announce that Smart Results Beta is now available to all users.

✨ What this means for you:

• Access the power of smarter searches that deliver optimized results tailored to your needs.

• Enjoy the same cutting-edge features that our early testers loved.

• Help us shape the future of Smart Results by sharing your thoughts and feedback.

Starting today, when Smart Results is enabled, you’ll notice a brand-new section in the search interface that lets you select your preferred sorting type.

With this update, you gain even greater flexibility and control in finding the perfect creators for your campaigns—while relying on our intelligent sorting to prioritize quality and relevance.

💡 Pro Tip: This feature is exclusive to Smart Results. Keep in mind that sorting by the highest values (e.g., engagement or growth) might highlight influencers with unusual metrics, such as those who artificially inflate followers or engagements.

We’ve completely revamped the Help Center to make it more actionable, intuitive, and tailored to your needs. Now, finding the right resources or getting assistance is faster and easier than ever before.

💡 Here’s what’s new in the Help Center:

• Contact Support: Need help? Reach our support team effortlessly for quick and reliable assistance.

• Feature Requests & Feedback: Got ideas? Share your thoughts and help shape the future of Upfluence.

• Changelog: Stay informed with instant access to our latest feature releases and updates.

• Quick Access to Help Center: Navigate through our comprehensive help articles without leaving the Upfluence platform.

• Upfluence University: Unlock your full potential with easy access to expert guides, tutorials, and in-depth resources.

✨ Why you’ll love it:

This upgraded Help Center puts everything you need at your fingertips, so you can spend less time searching and more time driving success with Upfluence.

Shopify recently updated the process for implementing tracking scripts, making the installation more complex for users. To address this challenge, we’ve introduced a new script template designed to make the installation process quick and effortless.

✨ What’s new?

The dedicated Shopify script template allows users to easily copy and paste the required code, eliminating the confusion and simplifying the setup process.

💡 Why this matters:

This enhancement saves time, reduces errors, and ensures a seamless installation experience for all Shopify users.

👉 For detailed instructions, visit our Help Center.

Previously, some creators encountered challenges when incorrectly configuring the country associated with their account. Since Stripe does not allow country changes, this required the deletion of the account—a process that wasn’t possible directly through the user interface.

✨ What’s new?

Starting today, creators can now easily delete their existing account right from the platform and create a new one with the correct country details—no support intervention needed.

💡 Why this matters:

This update empowers creators with greater control over their accounts, eliminating obstacles and simplifying the process of correcting configuration errors.

With manual statuses, you can now customize relationship statuses to perfectly fit your team’s needs. This new feature giving you the flexibility to create and customize statuses with unique names, colors, and icons tailored to your workflows.

These new statuses integrate with automated ones, pausing automation when assigned and reactivating it when switched back. You can update, modify, or delete manual statuses to keep your IRM organized and accurate

With the addition of status filtering, you can now quickly locate creators by their statuses, view real-time counts, and prioritize more effectively, making relationship management faster and more efficient.