Users often struggle to identify the source of a creator, making it hard to know whether they came from a live capture landing page, a store, or a search. Currently, there is no way to see this information in the IRM, which prevents users from understanding how creators were added to their community. Additionally, users are unable to filter their community based on specific sources, limiting their ability to assess the impact of different acquisition channels.

We’re excited to address these challenges by introducing features that will display the source of creators in the IRM! Users are now able to see exactly where their creators came from—whether it’s a live capture landing page, store, or search—and filter their community based on these sources. This will provide greater insight into how creators are added and empower users to better manage their communities.