Until today, tracking your campaigns in Shopify and AST was limited by static UTM parameters — making it hard to get the detailed insights you needed. Default values weren’t enough to truly understand performance at the creator level.

Now, that changes! 🚀

You can now customize your URLs using dynamic UTM parameters, inserting creator-specific variables like their first name or social media username. With just a few clicks, you’ll unlock much sharper breakdowns and creator-level analytics — giving you the power to make smarter, faster decisions.

How it works:
When setting your UTM parameters, simply insert a variable and choose a dynamic value (like {{FirstName}}). The system will automatically replace it when generating affiliate links.

Example:
Original:
https://elegancely.myshopify.com/discount/SUMMER20FirstName/?utm_source=Upfluence&utm_medium=Video&utm_campaign={{FirstName}}

Becomes:
https://elegancely.myshopify.com/discount/SUMMER20VIVIEN/?utm_source=Upfluence&utm_medium=Video&utm_campaign=Vivien

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