Introducing the Drag-and-Drop Enhancement in Webflow's Page Building product area—a leap forward in intuitive design. This feature revamps the existing drag-and-drop functionality, offering a more advanced and user-friendly interface. Now, effortlessly move and manage items within containers and add components into slots in Build mode, all without the need for coding. This enhancement empowers users of all skill levels to create stunning, custom web pages with ease and efficiency.

By simplifying the page building process, we're not just improving user experience; we're broadening our user base and increasing satisfaction. This is your invitation to explore the new freedom and flexibility in your design journey. Embrace the power of no-code features and let your creativity soar. Start building with the enhanced drag-and-drop today and transform your web design experience!

"The drag-and-drop capability could be improved." - Kylie D., Spotify

"I would like to have the ability to move products within containers using a 'dragging' function instead of the Adobe Illustrator-esque UI." - Haley K., Relex Solutions

"Easy drag and drop feature." - Sonali K., Airbnb

"Drag and drop feature for developing websites. Simple to use." - Elizabeth H., Zoominfo

"I wish the Editor was a bit more advanced and gave my clients more freedom to move things around using a drag and drop like interface, without full-blown designer tools." - Matt J., EY

The Optimize overview page gives you a high-level view of the overall impact your optimization efforts are having across your website. On this page, valuable insights into visitor engagement are front and center; see which companies are visiting your site, evaluate the performance of your variations, and even compare different optimization scenarios with the ROI simulator.

In today’s Webflow Conf keynote, we announced our AI Assistant — a new way to get in-context help and ideas so you can build faster and better than ever. Let’s dive into the different skills that our AI Assistant has to offer in Webflow.

One of the AI Assistant’s skills allows you to design and generate new styled sections quickly. 

The Assistant learns from your design systems and site context to generate new sections of a website from conversational prompts. Lean on it to quickly ideate on and build common site sections such as pricing, features, testimonials, and more. Once the Assistant generates a preview of your section, you can further customize it to apply the finishing touches to fit your site. 

For example, you can easily adjust an element’s background or color to match your brand. With AI Assistant, you can bring new campaigns to market faster, giving anyone on your team the ability to accurately leverage your site's structure and design systems.

Designing and generating new styled sections with the AI Assistant is available in beta today starting with select templates, and will be expanded to more sites this year. You can learn more about how it works here.

Please note that generating sections with the Assistant is available to all users regardless of plan while in beta, and will likely be a paid feature once fully available.  

In addition to its design capabilities, the AI Assistant can also empower marketers to accelerate their content creation workflows in Webflow. Building off our recent release of bulk sample CMS item generation, you can now simply prompt the Assistant and it will generate CMS Collection items with relevant content. 

This is perfect for anyone needing to accelerate first-pass content — whether you’re a growth marketer spinning up an SEO article or a designer jumpstarting a page with realistic content. We’re excited about how the Assistant can make content workflows more efficient and free up time for more strategic work. 

New CMS item creation powered by the Webflow AI Assistant is available starting today. Learn more about how it works here. 

These new features are part of a growing list of AI offerings available to you in Webflow, including our Localization solution as well as powerful third-party apps to extend the power of your site like Adobe Express, Jasper, Relume, and more. You can learn more about all the ways you can already leverage AI in Webflow here — and the team is already working on more we can’t share quite yet. 

The AI Assistant and its distinct skills are in beta. It is currently offered for free, but usage limits may apply. When these features are made generally available, there may be an added cost.

To learn more about our vision for AI and the future of the web, visit this blog post from our Chief Product Officer, Rachel Wolan.