Then you open the spec… and it’s just bullet points and vibes.
No quote.
No context.
No clue who actually asked for it.
At Cycle, we fixed that.
→ Real customer profiles
→ Raw call clips + quotes
→ Linked to every feature, every insight
→ Synced with your CRM
→ Visible where the work happens
So when someone asks “why are we building this?”
You don’t need a memo.
You just hit play. ▶️
Here’s what it looks like 👇